Events are big purchase items. It can cost a ton to send your people to a distant location, hire keynote speakers and entertainment and feed everyone. But the message you’re delivering at your event is vital to your business and needs to be heard by your entire target audience. For you, and them, in person attendance is important enough to warrant the expense.

But what if your event could help you understand how well your connecting with your audience, how the attendees honestly feel about your message, product or service, and provide all this information in real time to give you the insight to grow your business? If this is the case, you need event design..

The bottom line at any company is a hungry beast. It demands to be fed, day after day, quarter after quarter. And sometimes, you can’t feed it very much, if at all. In the worst case, you might be asked to cut back in other areas to make sure it can chow down..

You handle a lot of projects for your firm but wouldn’t exactly call yourself an event planner. Nevertheless, you’re the one chosen for the honor of planning the big event. So you ask yourself, “How hard could this really be? I’ll just figure out the who, what, when and where and call a hotel…

Before you make a call to anyone - be absolutely sure you’re NOT making one of these four common mistakes. Because any one of them can kill your credibility and the good will your company has with employees, clients and suppliers.